The charming city of Fujairah, stretching along the palm-fringed shores of the Indian Ocean, is one of the most beautiful and picturesque areas of the UAE. With the magnificent Hajar Mountains as a backdrop, its tranquil white sandy beaches and lush vegetation, Fujairah has always been a popular weekend destination within the UAE, and increasingly so for European holiday makers to the Middle East. In recent years, the country's fourth largest city has experienced unprecedented investment and development to accommodate the growing demands of tourism and increased multi-national corporate presence. With the commitment of the ruler of Fujairah, H.H. Sheikh Hamad bin Mohamed Al Sharqi, and the Federal Government, development plans for the next five years include more new hotels and beach resorts and a multi-storey entertainment and shopping complex. In addition, expansion and development of the region's famous ceramic and horticulture industries continues. Despite the city's growth, Fujairah has retained its unique beauty, exotic mysticism and rich cultural heritage, which have earned it the enviable reputation as the "Jewel of Arabia".